Search Engine Optimization India

 

Search Engine Optimization - SEO

More and more people and businesses use internet to search for information, products and services. Internet is one place where they are likely to search what they are looking for. Having a website allows your business to advertise 24x7x365 days and it is available whenever someone is looking for information on your products and services. The information you include on your website is a determining factor for how successful an informative or a marketing tool it will be for your business.

In this digital age most of the businesses have made presence on the internet from a start up company to fortune companies. Websites help businesses so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer them. Your website is an important part of your business. Make sure you treat it as such. It is very important to define goals of your website as the first step in the planning process for your website. You need to identify measurable objectives and plan what your website will accomplish and what the users will get from it to know about your business or do business with you online. You need to set short term and long term goals for your website for now and the future when expansion, modifications, and improvements will take place in due course of time. You also need to set milestones to track the progress of your website and based on inputs determine success.

So now you have got a website with nice graphics and information about your business, products and services but you are not getting many visitors to your website or enough sales generated through your website efforts. You are not getting results that you initially projected and cannot justify return on investment (ROI). You don't see your website in search engine result pages (SERPs) but see your competitor's website in top result engine result pages, when you try to search your products or services for search term that you think your targeted audience will use on search engines. You spend too much on online banner or pay per click (PPC) advertising. If this is the case, then your website needs search engine optimization (SEO).

SEO is an acronym for "search engine optimization" or "search engine optimizer". SEO is the process to improve volume and quality of traffic to a website from search engines via organic search results for targeted keywords or key phrases. Usually, visitors while searching for some information on search engines visit websites that are displayed high in the Search Engine Results Pages (SERPs) and don't go beyond 50-100 displayed results. As a strategy to increase website's high rankings on SERPs, SEO considers how search engine's algorithm work and what keywords or key phrases visitors search for that are relevant to the website's products or services. SEO work may involve to study website's structure, hierachy, coding, key search terms, content, meta tags, HTML, and other areas that could prevent search engine crawlers from spidering a site. Search Engine Optimizers also referred as SEO, in-house staff or outside consultants, usually study the website and carry out the necessary modifications to make the website search engine friendly by fixing the problems and incorporating changes in the website design, source code, tags, menu items, naming conventions etc.

Website owners now recognize the importance of having their website highly ranked and visible in search engine pages results (SERPs). The higher their website ranks there are good chances of more visitors on their website. The most popular search engines Google, Yahoo and MSN send their web crawler or spiders programs to find existing or new web pages for their algorithmic search results. Web pages that are linked from other web pages and that have already been indexed by search engines are found automatically by jumping from one page to another and following links in the pages. Search engine crawlers also referred as Bots look at different factors while crawling pages in a website. Be aware that not all pages are indexed by the search engines. Distance of pages from the root directory of a website may take several weeks to crawl. Some pages or sections in the website can be prevented from being crawled and indexed by search engines by including META tags in the pages or instructing in the robots.txt file that can be placed in the root directory of the website.

SEO techniques that are in guidelines of search engines as part of good design is considered white hat SEO and tactics that don't meet their guidelines is referred as black hat SEO and those websites eventually may be banned either temporarily or permanently once the search engines discover those tactics. For example, a black hat SEO tactics is to submit different content to a search engine other than the content that a user will see on the pages. A white hat SEO is to create rich content pages, relevant to the website, for the users and then making the same content accessible to the search engine bots or spiders to crawl website pages. Other black hat SEO tactics is to place hidden text in the page or another method called as cloaking is to give different page to a visitor and different page to search engines when requested. For such cases, search engines may penalize websites when discovered website is using black hat methods.

Getting the desired results from organic Search Engine Optimization is a slow process as search engines take their own time to crawl, index and rank pages according to their own algorithm and this exercise may take from several weeks to months. For optimizing your website, though this is not an exhaustive list for SEO, the following items need to be considered :

Sarvpratham is a search engine optimization and search engine marketing (SEM) firm that specializes in SEO and SEM areas. We help our clients in web design, web development, software development, application development, SEO, SEM, and internet marketing. Contact us today with any questions or inquiry about our services. We are ready and waiting to help you design, develop, optimize your website and manage your projects for search engine marketing campaign and development projects. Learn more about services we provide or for your project needs contact us today.

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