Search Term
Search Term is referred to keywords or phrase that is entered into a search engine's search bar or field, to find information, products, or services on the internet. While designing your website or at the time of search engine optimization you can include your keywords or phrase into page serps, strategic placement, copy writing, content that you think are the appropriate keywords related to your products or services. Search engines display results on pages that match as per the search term entered by the users.