Repetition
Repetition is the act of repeating or repeated action or presentation. Something made by or resulting from repeating or reproduction, copy, or replica of the same thing. While copy writing repetition of keywords or phrase in the web page content is to provide information to the users. Copy writers repeat important keywords for search engine optimization and search engines to crawl and index those keywords as this may help more traffic on the website while users are searching for the same keywords or phrase on the search engines.
