Keywords
Keywords are the words that are considered to be important words in relation to the context in the document. While designing a web page keywords are included in the page content and/or in the HTML meta tag to help page indexing by search engines. A keyword meta tag may include one or several comma separated keywords or keyword phrases. Search engines crawl web pages and based on their algorithm index pages and usually take search terms or keywords as input from the users and display search engine results pages (SERPs) with relevant results as entered by the users. So users need to be familiar with ways to structure a search to get the information they want by entering the right keywords or phrases.
